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AOK Rheinland/Hamburg is a statutory health and long-term care insurance provider headquartered in Düsseldorf and part of the AOK community. Around 8,000 employees support approximately 3 million insured members and more than 190,000 employers across North Rhine-Westphalia (Rhineland) and Hamburg, working from branch offices, AOK service centers, and customer centers. SAP sits at the center of daily work.
Numerous data-entry and processing workflows for insured members and contractual partners must be completed reliably, accurately, and efficiently, so maintaining consistently high process quality was essential, regardless of location, role, or employee experience.
At the same time, new or changed processes needed to be communicated quickly, practically, and sustainably. Traditional training formats and screenshot-only documentation fell short: they were often static, too far removed from real work, and costly to maintain.